5 minutes read
Tesco, a multinational retailer, faced a significant challenge in efficiently managing accurate, real-time pricing across their diverse store formats, each necessitating a unique pricing strategy. Moreover, balancing promotional dynamics, ensuring regulatory compliance, maintaining competitive pricing, and managing consumer perceptions across various channels and customer touch points heightened the complexity of maintaining price integrity and consistency across all locations and platforms. The existing custom solution, while functional, was signalling a clear need for an upgrade to enhance efficiency, reliability, and minimise errors in this intricate pricing environment.
Custom Solution, Couchbase, Kafka, Java 11, Reactor, Splunk, Azure DevOps, Docker, Kubernetes